One of the most famous faces of Benidorm, albeit known by his character rather than name, has died at the age of 81.
For many years, Guillermo Alcaraz rode through the streets of Benidorm on an oversized tricycle, promoting the Aqualandia water park.
Well known by just about anybody who visited the tourist town, Guillermo would give away balloons and discount vouchers to tourists during his daily rides.
Known as one of the friendliest and most affectionate promoters, Guillermo will be sadly missed by everybody.
He died after a serious illness.