The smöoy chain of high street outlets, dedicated to the manufacture and sale of refreshing frozen yogurt products, is eliminating artificial colours in their sauces and fruit syrups.

The Spanish company, which closely follows and adapts to the latest consumer trends, has now decided to replace food dyes with concentrates of fruits, vegetables and 100% natural plants that provide the ideal colour level for their products.

This policy, which eliminates the composition of the smöoy products and the dyes included in the E) category, consolidates the Spanish company in the first line within the category of healthy and natural products.

The collaboration of the smöoy quality and R + D + i departments has ensured that, in their fruit sauces and syrups, only coloured foods are used, according to the document published by the European Union on November 29, 2013 entitled “Guidance notes on the classification of food extracts with colouring properties (Version 1 of 29th November 2013)”.

These dyes are made from fruits, vegetables and edible plants using physical processes. Since no synthetic additives or organic solvents are used in their manufacture, colouring foods fully support the clean labelling strategy for smöoy consumers.

smöoy was born in 2010 creating the only functional frozen yogurt on the market: low in fat, rich in fibre and gluten free. It is also a proprietary manufacturer and supplies all franchises from its headquarters in Alcantarilla (Murcia), where it has facilities exceeding 7,500 square meters.

In addition, the brand has an R + D + i department that works to offer new products, always meeting criteria for improvement for the consumer, the company invests more than 500,000€ per year in this department, with the aim of offering options for all types of public and permanently working on the incorporation of new flavours.

This philosophy has contributed to its expansion by supplying all its national points of sale – 82 stores – and 13 international markets – Holland, United Kingdom, Portugal, Italy, Algeria, Morocco, Peru, Ecuador, Panama, Côte d’Ivoire, Guinea Conakry, Reunion Islands and Singapore – and, above all, having established ourselves as the first functional frozen yogurt on the market.

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