Tagged: President

FREEMASONRY ON THE COSTA BLANCA

The Las Salinas Freemason Lodge has gone from strength to strength since it was formed a decade ago and has raised 2000€ a year to a variety of charities.
This year (2014) 860€ has been donated to Outreach for the purchase of meat to fill th…

Grandparents raising their grandchildren leave traces in their souls

A study entitled The Generation of Transition; between Work and Retirement, states that thousands of years ago, the family model “included not only a father and a mother who took care of good parenting; there was also a grandmother who helped them in this task.”

Grandparents work as health, guardians and teachers of their grandchildren. They allow many moms to be integrated into the labor market. Some families are going better, thanks to grandparents. And in times of economic instability, these gestures are more important.

One of the most worrying census data, in America, is the growing number of children who have to be supported by their grandparents 2.4 million grandparents are responsible for the training of 4.4 million grandchildren. The Economist reported that a third of these grandparents, householders, had not completed high school and 62% had not gone to university. 70% exceeded 50 years of age, while 70% of children had about 11 years.

The African American community is the hardest hit. For people under 18 in the United States, 70.9% of those who are children of the household head are white and 13.3% black. However, in the case of the grandchildren of the household head, only 48.6% are white and 32.3% are black.

The American Academy of Child and Adolescent Psychiatry explains the causes of this overhead for grandparents: increase in single-parent families, high divorce rate, teenage pregnancy, parental incapacitation by imprisonment, alcoholism, drug use and domestic violence.

Grandparents face a greater mental and physical wear, especially because they deal with difficult children from broken or troubled homes. Stress and fatigue related to work that originates responsibility are the main symptoms of the “slave grandmother” syndrome.

There are programs to help grandparents who have to educate their grandchildren. The most requested service is an allowance so they can hire a temporary assistant during the holidays. Apart from these grants, we should erect a monument to grandparents.

clementeferrerrosello@gmail.com Author and journalist Clemente Ferrer has led a distinguished career in Spain in the fields of advertising and public relations. He is currently President of the European Institute of Marketing.

Filed under: http://www.theleader.info/article/46805/

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THE IVORIAN VANESSA KOUTOUAN RECEIVES THARAMBEE AWARD FOR PROMOTION AND EQUALITY FOR AFRICAN WOMEN 2015

Teresa of Bourbon Two Sicilies (pictured), Marquise de Laserna and President of Honor of the NGO Harambee Spain, has awarded Vanessa Koutouan (pictured) with the Harambee Award for the promotion and equality of African women 2015.

The winner is an Ivorian woman with university education and business profile who decided to turn her work in a school of solidarity with her neighbors, leading the Rural Center Ilomba in M’Batto-Bouaké, a town with lots of children and young people, without schools or health clinics.

The winner works in Ilomba with hundreds of young people “who do not know that they can have an autonomous and independent future in a society that, by ancestral customs, relegates women to their homes by depriving them of education, because families consider that educate them is a waste of time and money”, reported Koutuan.

Her commitment is to prepare these young Ivorian to have a job that allows them to survive without resorting to forced marriage for economic reasons.

Specifically, professional training courses in areas such as fashion, hospitality, and accounting and business management are taught from Ilomba “because these are the sectors in which they will find a job easier”.

The rapid job opportunity is not always the primary goal. As Koutouan notes, “some of these girls get through to secondary education, and we try that some of them may also access the University”.

Anyway, the girls who attend this training center get “be autonomous, ensure their independence, and dispose of their own lives.”

Ilomba also promotes literacy among adult women in the area and provides, through a medical clinic, health care in a population characterized by suffering a mortality rate of 20% among children under five years.

With the amount of Harambee Award a secondary school will be promoted in this region of Africa where schooling is very precarious. According to Koutouan, the commitment of Ilomba is not that African women just survive, but to live with dignity and to develop professionally, “because in this corner of Ivory Coast, good work is valued, but we still lack basic resources”.

Vanessa Koutoan highlighted the positive values in Africa and noted that she would export to Europe, among others, “the ability to be happy with what you have and to enjoy the work.”

Since it was created in 1992, Harambee has driven more than 50 projects in 17 countries in sub-Saharan Africa, with 300,000 beneficiaries and promoted 39 educational programs. Currently it promotes other projects in Nigeria, Congo and Ivory Coast.

clementeferrerrosello@gmail.com Author and journalist Clemente Ferrer has led a distinguished career in Spain in the fields of advertising and public relations. He is currently President of the European Institute of Marketing.

Filed under: http://www.theleader.info/article/46756/

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THE NARRATIVE QUALITY ADVERTISING CAN SAVE THE PRINT MEDIA AND AVOID THEM DISAPPEARING

Jill Abramson, former director of the prestigious The New York Times said that “when I was elected, it was because of my ability to tell stories in depth”.

She explained it in a lecture on the importance of narrative given in the Rafael del Pino Foundation in Madrid as part of the third edition of “Conversations with …” a series of meetings organized by the Faculty of Journalism of the University of Navarra.

Throughout the conference, she explained that the ability to tell stories is now actually more valuable than ever. What has this to do with advertising? I am sure that both in Spain as in the United States, it is the same. Everyone talks about the native advertising, called “branding”.

All such advertising is, in the final analysis, storytelling. It is advertising that does not seem advertising in the conventional sense but wants to look more like journalism. It is a more subtle advertising in the form in which the product is promoted. The success of such advertising has a lot to do with the ability of the storyteller.

My concern with this new type of advertising is when it lies, when the goal is to deceive the reader and there isn’t a call to tell us that this is an advertising content.
What I have observed in The New York Times, so far, is that such advertising does not try to deceive and confuse the readers. It is clearly marked as advertising but is so well done that it almost seems information.

It’s a new form of advertising that has become a multimillion dollar business in the United States, and I do not know if it is the case in Spain, but it will. And to succeed in this field you have to get there good storytellers and resourceful creative advertising professionals.

A week before I left The New York Times, Condé Nast Media Group announced that they would create a specific department dedicated to this new type of advertising and that they would dedicate some of their editors to be devoted to these ads because there was a huge demand for this new narrative advertising.

clementeferrerrosello@gmail.com Author and journalist Clemente Ferrer has led a distinguished career in Spain in the fields of advertising and public relations. He is currently President of the European Institute of Marketing.

Filed under: http://www.theleader.info/article/46645/

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CHILDREN OF DIVORCED PARENTS

Children are always the victims in a divorce. So says a British study, a survey of 500 children of 14-22 years who lived a break at their home.

19% worsened their performance in school and 15% were forced to change schools. The children were used by the parts of the couple to attack each other; 32% felt used in the fights of their parents.

The research was sponsored by “Resolution,” an association of 6,500 family lawyers in England and Wales. The authors conclude that “children can not develop well if their emotional life is an embarrassment.”

The stress of divorce of their parents is pushing 14% to alcohol and 13% continue to addiction to drugs. The 65% who lived the drama in their infancy had difficulty obtaining graduate school.

Molly Baker, a 16-year-old from Sheffield, who was seven when her parents separated, recalls how her life changed in a joint custody: “Having to live between two houses during the week meant so much stress.” Emma Austin, specialist in support at home in the Frederick Bremer School in London, explains that “anyone working with children and having witnessed family implications of a breakup knows that the effects are devastating for children.

” In the UK, each year a hundred thousand children under 16 years suffer the divorce of their parents..
Moreover, in Spain more than 95,000 couples divorced and 4,900 separated during the year 2013. Currently, two divorces are recorded each year per thousand inhabitants.

The average age of women who dismember their marriage is 42 years and for men 45 years. In 76% of the cases, the women receive the custody of the children. The sufferings also reach the family environment. The fifth of English children who are children of divorced parents, didn’t see again the grandparents of one of the parties.

British experts say that fighting in front of children is a source of stress, anxiety and psychological problems.

clementeferrerrosello@gmail.com Author and journalist Clemente Ferrer has led a distinguished career in Spain in the fields of advertising and public relations. He is currently President of the European Institute of Marketing.

Filed under: http://www.theleader.info/article/46422/

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AMBASSADOR CALLS IN ON THE SAMARITANS

During a two-day visit to the Alicante province, Her Majesty´s Ambassador to Spain, Simon Manley, took time out of his schedule to speak to the Samaritans.
Accompanied by the newly appointed Alicante Consul, Sarah-Jane Morris, the visit was to …

DIGITAL VIDEO IS DEFINITELY INCORPORATED INTO ONLINE MARKETING STRATEGIES

IAB Spain has presented the results of the first study on the use of video in digital marketing in Spain.

The research, conducted in cooperation with AdMan Media, a leader in online video distribution, and with the consultancy TNS, is based on a digital survey of one hundred directors of marketing and communication companies in all sectors.

Javi Clarke, director of “mobile and new media” at IAB Spain, made a brief introduction to the context of video in Spain, where “YouTube” stands out as the preferred platform for users to view the contents of digital video.

Moreover, Clarke said the study shows how digital video is replacing traditional television, since foreign films and series appear in the first place of the content most viewed by consumers of digital video.

The great advantage of video is interactivity, enabling dialogue with consumers. In this aspect, although social networks are still leaders as a platform to generate user interactivity with 68%, they have fallen by 4% and by contrast the level of interactivity increases in the companies’ own pages.

For forms of vision video content, Clarke has recognized that the model of pay per view is still “very little rooted in Spain,” but compared to this, there is a 77% of users who accept advertising in exchange for access to free content and that 44% does not reject “cookies”. As a final conclusion, Clarke emphasized that internet “is increasingly audiovisual”, creating new opportunities to reach the user and “democratizing the content market, as well as advertising in prime time”.

The study shows that nearly 9 out of 10 marketing professionals surveyed (87.5%) used the video in their campaigns during 2013. Of this group, 9 out of 10 professionals (90.5%) believes that the online video has a positive impact on their campaigns, compared to 9.5% who think otherwise.

Clemente Ferrer Author and journalist Clemente Ferrer has led a distinguished career in Spain in the fields of advertising and public relations. He is currently President of the European Institute of Marketing.

Filed under: http://www.theleader.info/article/46335/

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A SCOURGE THAT CONTINUES

AIDS has already killed 36 million people worldwide

AIDS has killed about 36 million people and, according to estimates, worldwide there are 35.3 million people infected, of which 3.34 million are children.

Most of them live in sub-Saharan Africa. It is estimated that every day, more than 700 children become infected. So terrifying is AIDS.

Margaret Ogola (pictured) was born on June 12, 1958 in Kenya. Married with six children, two of them adopted, she died of cancer when she was only 53 years old.

From 1994 to the end of her life, she was the medical director of Cottolengo Hospice, an orphanage for children with HIV / AIDS. At the time of her death, she directed the Commission of Catholic Secretariat, which coordinates 500 health units, serving about 5 million cases annually. Ogola’s life shines a serious and committed dedication to others and it is easy to see that much of it had been turned over to the incurably ill, suffering and death.

A few years ago, in a video, she testified this experience. “I am in constant contact with death, and this has changed my life in a profound way.

The fact of being Christian, a member of Opus Dei, has helped me to cope with this impact. All this makes me appreciate the life more deeply, because being in contact with the death also touches the life and beauty “.

One wonders if we will end up finding a definitive solution to the AIDS pandemic. “In just fifteen years, the mortality from AIDS has declined due to the availability of increasingly effective antiviral treatments. However, the virus can not be eradicated from the body.

Accordingly, the infection can only be controlled, not cured.” The problem is that “prevention campaigns are no longer satisfactory because they focus exclusively on the use of condoms. It also falls into the grave error to exclude institutions supporting other effective preventive measures, such as a sexual education respectful with the integrity of the human person, and the fidelity within marriage.

The dimensions of the AIDS epidemic are so dramatic that in preventing it, no cooperation can be neglected.” Margaret Ogola said that “when we all try hard, human genius can defeat any viruses”.

clementeferrerrosello@gmail.com Author and journalist Clemente Ferrer has led a distinguished career in Spain in the fields of advertising and public relations. He is currently President of the European Institute of Marketing.

Filed under: http://www.theleader.info/article/46142/

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FERRANDO STILL CALLING FOR SUPPORT

In a meeting in Orihuela this week, around fifty people pledged their support for the ousted former leader of the Partido Popular, Pepa Ferrando, including most of the executive members of the PP.
The aim of the meeting was to support Ferrando, who h…

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