Tenerife Volcanic Fashion brings together more than 40 fashion and aesthetic companies

The president of the local government, the Cabildo, Pedro Martín, has spoken about the Tenerife Volcanic Fashion show, which starts today, Thursday, includes 26 firms and brands from the Tenerife Moda collective as well as from Gran Canaria, La Palma and the Azores.

The fourth edition of Tenerife Volcanic Fashion will this year move to the Mencey hotel, where it will bring together 26 designers and more than 40 fashion and aesthetic companies from Thursday 20 to Sunday 23.

The president of the Cabildo de Tenerife, Pedro Martín and the Minister of Employment, Socioeconomic Development and Foreign Action, Carmen Luz Baso, presented the program that includes important innovations with which it seeks to delve into professionalisation and its internationalisation and in which this edition has the support of the Government, through the public company Proexca and Comercio de Canarias.

Pedro Martín highlighted that for the first time a delegation of ten distribution companies from the United Kingdom and mainly related to the women’s fashion and accessories sector will attend the fair, “to find out how much and how good the fashion sector can contribute fashion from Tenerife”.

“We have a very limited territory, and that is why it is very important to help companies go abroad and establish new markets that allow them to consolidate their business and develop their talent and creativity,” said the president, who explained that in addition to visiting the fair, the delegation will hold a working meeting with 12 canary companies.

Pedro Martín explained that the Cabildo is working on the preparation of a diagnosis of the industrial fashion sector in Tenerife, the first on the island, in which we have detected that one of the common problems they have refers to the difficulties that they have to sell outside the Canary Islands. “Hence the importance of continuing to establish aid and support mechanisms for the promotion, marketing and transformation of the fashion and crafts sector, for which this year in the Cabildo we will allocate a global budget of around 900,000 euro,” he added.

The president also had an impact on the celebration of the first edition of the New Designers Contest, with which the fair will open on Thursday 20, and whose development contemplates the creation of a scholarship, of up to 6,000 euro, with which the winner of the first award will be able to continue training in the field of fashion, both in Spain and abroad, aware of the importance of training to promote entrepreneurship and growth in the sector,” he said.

In total there will be six finalists in this Contest who will compete for the first three prizes, endowed with 3,000, 2,000 and 1,000 euro.

In this sense, the councillor Carmen Luz Baso explained that the contest, in which no age limit is established, seeks to “highlight the role of new talents and help them disseminate and open ways to market their creations.” Carmen Luz Baso also referred to the organisation of a market room or point of direct sale, in which all the creativity and talent of 40 companies, both from Tenerife and from other islands of the Archipelago, will be exhibited.

In parallel, the three days of the fair, there will be different catwalks and parades in the morning and afternoon in which 26 designers, brands and firms from the Tenerife Moda collective as well as from Gran Canaria, La Palma, Lanzarote and Madeira.

The last day will see the award ceremony of the eleventh edition of the Tenerife Moda 2023 National Photography Contest take place, with which this year values the role that traditions have as a reference and source of inspiration for new creators when designing their proposals.

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