The FACUA-Consumers in Action association has denounced Lidl before the Ministry of Consumer Affairs for misleading advertising by offering false discounts on different products on sale.
The association, through its latest analysis of prices affected by the IVA reduction that it carries out on a monthly basis in eight large distribution chains in the country, has detected that this supermarket is in breach of Law 7/1996, of January 15, on Regulation of the Retailer by announcing as a previous price on the sale tag a value that the item has not had, at least, during the previous 30 days.
Article 20 of this standard states that “whenever items with a reduced price are offered, the previous price together with the reduced price must clearly appear on each one of them, except in the case of items placed on sale for the first time. The previous price shall be understood to be the lowest that would have been applied to identical products in the preceding thirty days.”
FACUA has detected this misleading advertising in the offer prices in nine of the 61 items that make up the sample analysed at the beginning of June.
The price advertised as sale on a red sign and a higher price crossed out is identical to what these products had in May, when they were not on sale. Among these ten Lidl products in which this practice has been detected there are pasta, eggs and milk.
The association has filed a complaint with the Ministry of Consumer Affairs reporting this irregularity by the German distributor, and has asked it to open an investigation and impose a sanction if it confirms that the law has been violated.
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