The Danish-owned Normal chain opened its first store in the city of Silkeborg in April 2013, and since then more than 400 stores have opened in Denmark and five other countries: Norway, Sweden, the Netherlands, France and Finland, and it now looks like they are targeting Spain for their next expansion plan.
Several jobs have been advertised in Spain looking for potential staff, and managers, for their expansion. Little more is known yet as to the locations they may move into, but this move would offer further competition in the international store sphere that has been growing in Spain throughout the last couple of years.
Normal’s product assortment includes well-known brands within categories such as skin care, hair care, oral care, shampoo, makeup, and cleansing. All items are sold at fixed, low prices. The brand offers its customers a new and unique experience every time one of its stores is visited. “Even if it’s only been a week since you last visited the store.” In Normal – in addition to the usual assortment of products from well-known brands – there is a constant replenishment and circulation of products on the shelves so that the customer always has new products to discover and explore. “Our store’s labyrinthine design invites you to search for treasures among the many items from well-known and unknown brands, and it’s always easy to fill your shopping cart without emptying your bank account,” the company says.
After a period of introduction in Denmark and other Normal markets, the new incorporations will be part of the opening of new stores in Spain and the hiring and training of managers and staff for the stores. They will also be responsible for ensuring that the stores are managed in accordance with the values and concept of the brand, generating a true Normal experience for the customer.
Those chosen will form part of the newly created staff in the country and will work closely with the country manager in Spain, as well as with the employees of the headquarters in Denmark. The jobs spotted so far are in Madrid, and the brand is looking for an outgoing person, with a gift for people, with decision-making capacity in sales and who works in a fast-paced environment for the position of regional manager, they also need to fill the position of operational manager in Spain, along with payroll, and recruitment specialists.
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