The global coffee chain, Starbucks, operated by Grupo Alsea in Spain since 2018, introduced its loyalty program called Starbucks Rewards in June in Spain, and in the three months since that launch, it has approximately 200,000 loyal clients, of which 10,000 hold the Gold level status.
The Starbucks Rewards app, designed to enhance the customer experience at Starbucks and make each visit to its stores unique, maintained its position in the Top 3 downloads for the first few weeks after its launch.
“Our goal was to reach 12% of sales using Starbucks Rewards at the end of the year, but it has been achieved in just a month and a half,” said Antonio Romero, CEO of Starbucks Iberia. Today, it continues to occupy the Top 10 in the category of Food & Drink downloaded apps with the sixth position.
Through Starbucks Rewards, customers have the opportunity to earn stars for every purchase made at participating establishments and redeem them for drinks and other products at no cost. So far, users have redeemed more than 100,000 free drinks.
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