Normal chain continues Spanish expansion

Normal, the Danish retail chain, continues to promote its expansion in Spain with the upcoming opening of stores in several shopping centres. Among these new locations is a store in the Islazul shopping centre in Madrid, adding to the one already announced in the Príncipe Pío shopping centre. In addition, the brand is preparing to debut in Seville, in the Los Alcores shopping centre, in January, and plans to open its first store in Valencia, on Calle Don Juan de Austria, 32, in February.

These openings mark the beginning of 2024 in the same way that Normal closed 2023, with the recent inauguration of two new stores: one in Almería, on Avenida del Mediterráneo, on December 7, and another on December 15 in the Dos Mares Shopping centre, which becomes Normal’s second store in Murcia after opening in the Nueva Condomina shopping centre earlier.

Since opening its first store in Spain in the La Gavia shopping centre in Madrid, Normal has added eight openings in just two months, including locations in Parque Corredor (Madrid), Ferial Plaza (Guadalajara), Mataró Parc (Barcelona) and Las Dunes (Cádiz).

Normal’s product assortment encompasses well-known brands in categories such as skin care, hair care, oral care, shampoos, makeup and cleansing, all offered at low, fixed prices. The brand strives to offer its customers a new experience with each visit to its stores.

Normal opened its first store in the city of Silkeborg in April 2013, and has since expanded its presence to more than 400 stores in Denmark and five other countries: Norway, Sweden, the Netherlands, France, Finland, and now Spain.

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