French low-cost fashion retailer Kiabi is implementing an expansion strategy in Spain by launching a new, more compact store model.
In order to strengthen its presence in the Spanish market, Kiabi plans to open stores of up to 800 square metres, complementing its traditional establishments of approximately 1,500 square metres, in an attempt to increase the capillarity and penetration of the brand in the country.
Historically, Kiabi stores have been located in malls and shopping centres, locations that offer large footfall and easy access for consumers. The company aims for these new stores, which aim to be operational by 2025, to offer collections aimed at “the whole family”, thus maintaining the essence of the brand that focuses on accessibility and authenticity.
In addition, the company is introducing innovations already present in France in Spain, such as the clothing rental service and the expansion of its second-hand section, currently available in 20 of its stores. These moves are part of a broader strategy that reflects Kiabi’s vision for 2035, underlining the importance of the Spanish market in its future plans.
The brand conceives these new stores as “living spaces”, seeking to offer a closer and more personalised experience to families.
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