For it’s 2013 Christmas campaign, John Lewis has chosen an animated woodland story which features a hare and a bear. The start of the John Lewis campaign is considered by many retailers is an event which is considered by many retailers as the start of the festive shopping season in the UK.
The soundtrack is a cover of Keane’s 2004 hit single, "Somewhere Only We Know", sung by Lily Allen. It features a hare with his best friend, a bear, as it wakes up from hibernation to experience a magical Christmas morning.
The campaign cost £7 million and was created by hand with animations drawn by a team including Aaron Blaise, the supervising animator Disney classics Pocahontas and The Lion King.
The advert will first be shown on air during the first advert break of tonight’s X Factor.
Chief Executive of John Lewis, Andy Street said the campaign "pays tribute to all of our most memorable childhood Christmases". It is a bold move by John Lewis to "position itself as owning Christmas in the UK".
Filed under: http://www.theleader.info/article/41383/
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