The number of tourists visiting Spain from China increased by 420% and their spending increased by 592%, in the first half of 2023 compared to the same period in 2022, according to data estimated by Turespaña based on INE microdata. The arrivals of Americans also increased by 55% and their spending by more than 60% in the same period.
According to the Spanish Tourism Institute (Turespaña), the analysis of the 19 countries studied in the files -15 European, 3 Asian (China, Japan and South Korea) and one American (United States)- reveals the consolidation of the United Kingdom, Germany and France as the main source markets for tourists to Spain, the strong rebound in the Asian market, led by China, and the strong rebound in the United States.
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