King to open FITUR tourism event today

The King and Queen will inaugurate the 44th edition of the international tourism fair, Fitur, today, which will be open initially to tourism sector affiliates, and then to the public at weekend, taking place from today until Sunday.

With an anticipated impact on Madrid of 430 million euro, the international tourism event will feature more than 9,000 companies from 152 countries, 20 more than last year. 806 exhibitors are expected to attend, a figure that increases by 7% compared to 2023.

Regarding visitor data, this year Fitur expects to reach 150,000 professional visitors, who will meet from Wednesday, and estimates to reach 100,000 visitors starting this weekend, when the fair opens to the general public. Fitur will occupy nine pavilions, one more than in 2023.

The main novelty of this edition, and one of the pillars of Fitur for this year, is the creation, together with Impulsa Igualdad, of Fitur4all that will promote accessible tourism and make visible initiatives of companies and destinations in this area through the I Awards Fitur4all. Furthermore, another of the main pillars for this edition is sustainability, which “will play a main role.”

The other areas that will be present at the fair will be Fitur Sports, dedicated to the sports sector; FiturTechy, specialised in technology; Fitur Cruises, which will focus on the cruise sector; Fitur Lgtb+, which will show inclusion and diversity; Fitur Woman, which will contribute to female leadership; Fitur How And Export, so that Spanish companies show their potential; Fitur Screen, which will bring together the film industry with the tourism industry: Fitur Talent, which will focus on the talent of professionals; Fitur Lingua, which will address the possibilities of language tourism, and Fitur Next, which is an observatory to identify good practices that generate positive effects in the industry.

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