Normal continues expansion into 2024

The Danish fashion brand has opened its doors in the Madrid shopping centre with a space of more than 1,100 square metres on the ground floor. This is their third store in Madrid, and number eleven in Spain.

Islazul, under the ownership of Nuveen Real Estate and management of Cushman & Wakefield, has expanded its commercial offering with the opening of a Normal brand store. The Danish retailer, specialised in personal hygiene, beauty, home, stationery and beverage products, among others, arrives at the Madrid shopping centre with a new store that occupies a space of more than 1,100 square metres on the ground floor.

Normal, known for its motto “normal products at abnormal prices”, seeks to provide its customers with a unique shopping experience, standing out by offering trending items on social networks, such as TikTok, through a dedicated space, as well as branded products at affordable prices and others manufactured exclusively for the chain. The store renews its catalogue weekly with 100 new references, reflecting its commitment to consumer trends and customer satisfaction.

The opening of the Islazul store has been celebrated with special activities in the Central Plaza, including a product stand for visitors to guess the correct price and a roulette wheel with guaranteed prizes for participants. Additionally, customers who pre-registered via a QR code received a gift bag with assorted items from the store.

This new addition to Islazul marks the beginning of 2024 for the shopping centre, continuing the trend of growth and commercial diversification experienced in 2023. Islazul thus maintains its focus on the development, improvement and updating of its facilities, responding to the needs and preferences of their consumers.

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