The Lufthansa Group, the largest airline group in Europe, has chosen Barcelona to open its first digital subsidiary in southern Europe, a project that will mean the creation of 300 jobs in the coming years.
This is a centre that will come into operation in the coming months with the support of the Catalan service company Quantion and which will develop new technological solutions in areas such as the user experience on planes, reservations or customer service.
The opening of this new digital hub in Barcelona has the support of Acció, the agency for company competitiveness of the Department of Business and Labour. The centre will be part of the group’s digital unit, the Lufthansa Group Digital Hangar, and will work for some airlines in its network, including Austrian Airlines, Brussels Airlines, Lufthansa and Swiss International Air Lines.
The Minister of Business and Labour of the Generalitat of Catalonia, Roger Torrent, announced the news after meeting with the Chief Technology Officer Digital Hangar, Christian Spannbauer; the Head of Engineering Digital Hangar, René Schmassman; the Head of People Digital Hangar, Franziska Timmermann; the Chief Product Officer Digital Hangar, Sebastian Riedle, and the CEO of Quantion, Jordi Griful. The CEO of Quantion, Jordi Griful; the Secretary for Business and Competitiveness and CEO of Acció, Albert Castellanos, and the Secretary for Digital Policies, Gina Tost.
Torrent explained that “the new digital hub of the Lufthansa Group in Barcelona is a great strategic project for the technological ecosystem and the entire country: it will mean the creation of 300 qualified jobs that will lead technological and digitisation projects in such a competitive and relevant as aeronautical”. For Torrent, the decision of the Lufthansa Group’s Digital Hangar to locate this centre in Barcelona “reinforces our position as one of the great European epicentres in the field of technology and innovation: we are the territory that has best known how to combine strong industrial development with the generation and recruitment of talent, the presence of a rich ecosystem of startups, technology centres, universities and ICT companies”.
Founded on September 14, 2022, Digital Hangar aims to create the world’s best connected travel experience (physical, human and digital) for all Lufthansa Group airline brands. With the commitment to promote digital transformation and become leaders and innovators in the field of development of digital solutions for the airline industry, the Digital Hangar ecosystem today has more than 1,000 professionals in its digital subsidiaries in Brussels, Frankfurt, Gdansk, Vienna and Zurich.
The post Lufthansa chooses Barcelona for its digital subsidiary in southern Europe appeared first on Spain Today – Breaking Spanish News, Sport, and Information.