Airport operator wants to improve corporate image

If you fly into or out of one of Spain´s airports, you might not care who actually manages the facility, as your attention is focussed on getting through security and to or from your plane, but in the case of Aena, the company that manages a number of airports in the country, they are concerned that you might not know that you have put your trust in their hands, so much so, they want to improve their corporate image.

Specifically, there the company is looking at improving Adolfo Suárez Madrid-Barajas, Josep Tarradellas Barcelona-El Prat, Palma de Mallorca, Malaga-Costa del Sol, Gran Canaria, Tenerife South, and Alicante-Elche Miguel Hernández.

The problem is that the company had its logo redesigned in 2014, with a view to its imminent IPO, with a design by the Javier Marisca l studio, but today, ten years later, this new image is not fully implemented in all its airports.

Therefore, Aena is putting the work to tender to rectify the problem, initially through the production of a report on the presence of visual elements with the old corporate image and an evaluation of the cost of their elimination, and of their replacement in the event that it is considered appropriate.

If logo spotting sounds like a prefect job for you, then the contract is worth an estimated value of 50,000 euro, although the expectation is that it will take a period of five years to complete.

Aena sources cited that the previous logo has already been withdrawn in a large majority of airports and that in the small ones it has been a “simple” process. However, “in large airports, due to their size and the complexity of the airport facilities, it is necessary to detect where they are still located and, above all, the materials in which they are produced, if it is necessary to replace them and what is the cost of removing them/ replacement”.

The audit work will be carried out both in the exterior areas of the airports (monoliths, signage on bus transit roads, parking lots and building signs) and in the interior areas (corporate communication supports, digital communication, directories and directionals or furniture).

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