The National Markets and Competition Commission (CNMC) has analysed the audiovisual consumption of Spaniards through online payment platforms, such as Netflix, HBO Max, or Amazon Prime Video. According to the latest data from the CNMC Household Panel, in mid-2023, this type of payment platforms were present in 58.1% of households with Internet access.
Regarding the way of contracting these paid online audiovisual contents, more than half of the households that use them claimed to contract them directly with the platform (57.8%). 40.7%, however, responded that the content was included in a service package from their internet provider. In addition, 19.4% said they used the passwords of a family member or friend.
35.8% of households with access to some online content payment platform claim to use only one, while 25.9% use two, 18.6%, three, and 19.7%, 4 or more.
Among households using these platforms, Netflix is ​​the favourite in four out of ten households, followed by Amazon Prime Video (22%) and Movistar+ (13%).
Age greatly determines the audiovisual service used: during weekdays the youngest people (10 to 15 years old) spent 1.6 hours a day on video exchange platforms, and 0.8 hours on video-on-demand services. The elderly (65 years or older), on the other hand, barely used these options and, instead, spent 3.3 hours a day watching free-to-air television/DTT. These figures are accentuated on weekends, during which the youngest spend 2.5 hours a day on video sharing platforms and 1.6 on video-on-demand services.
These results are part of the CNMC Household Panel, a semi-annual survey of households and individuals. The CNMC aims to collect information directly from citizens through surveys and analysis of service bills. The study is multisectoral in nature and collects data related to the telecommunications, audiovisual, energy, postal and transportation markets, among others. The survey for this wave was carried out in the second quarter of 2023 and included 5,217 households and 9,095 individuals. This tool provides extensive and diverse information, and allows the CNMC to better understand the point of view of consumers.
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