The end of print in nigh

Those of a certain age might remember the days of queues building outside the likes of Aldi and Lidl in Spain, people waiting to dash inside and pick up both the “middle of the Lidl” bargains, and, more importantly, the weekly catalogue showcasing these products on promotion, but all of that changed, and, frankly, not actually that long ago, when the chains gave a preference to publishing their brochures in digital form, and even allowing you to view them in advance.

As we transition into this developing era of digital publications, the latest chain to promote their commitment to promoting more sustainable practices, E. Leclerc launches the “Less is More” campaign, with which as of May 2, the mailing of leaflets will be dispensed with all together.

This initiative not only represents a step forward in E. Leclerc’s commitment to the environment, they say, but also “offers a unique opportunity for its clients. By eliminating the printing of brochures, in addition to contributing to caring for the planet and saving energy, they will also have the opportunity to offer a greater number of exclusive offers and promotions,” the company says.

There is, incidentally, an ongoing discussion regarding the environmental benefits, whereas although there are considerable environmental impact reductions by eliminating print, we still have to consider the total environmental impact of the devices we use to browse the digital forms, from the manufacture and delivery of the devices, their use, and their end-of-life impacts.

None the less, this change marks a milestone in the company’s digitalisation strategy, positioning itself as “a revitalised brand committed to the well-being of consumers and at the same time giving way to a sustainable future”, also offering personalised offers to customers according to their preferences.

Leclerc reaffirms its commitment to corporate responsibility by moving towards sustainability. By eliminating leaflet mailing, they reduce the use of chemicals and increase energy savings, actively protecting natural resources.

To facilitate customer access to offers, various digital options have been implemented. From now on, you will be able to access them through their website, the My E.Leclerc application, newsletters and their social networks. In addition, information posters (printed) have been made available to customers at the main entrances of the hypermarkets.

Leclerc is a French retailers’ cooperative and hypermarket chain, headquartered in Ivry-sur-Seine. E. Leclerc was established on 1 January 1948 by Édouard Leclerc in Brittany. In Spain the company has both petrol stations and hypermarkets operating under the brand.

Their stores can be found in Alava, Burgos, Caceres, Ciudad Real, Leon, Madrid, Murcia, Navarre, Salamanca, and Soria.

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